Looking for a budget-friendly way to explore Iceland? You’ve just found it. At Thrifty Car Rental Iceland, we’ve been helping savvy travellers hit the road for over 50 years. That’s decades of great deals, happy customers, and smooth rides across this wild and wonderful island.

Affordable Rental Cars for Every Adventure

Whether you’re zipping around Reykjavík or taking on Iceland’s epic ring road, we’ve got the right ride for you. Our fleet includes:

  • Compact cars – Perfect for couples or solo explorers
  • Family-size cars – Space, comfort, and savings in one
  • 4×4 and AWD rental cars – Ready for Iceland’s rugged terrain
  • Minivans (6–7 seats) and Minibuses (9 seats) – Ideal for groups and big adventures

Easy Pick-Up at Keflavík Airport

Touching down at Keflavík International Airport? We’ve got you covered right at the terminal. Our friendly, experienced staff are always ready to help get you on your way, quickly and hassle-free.

Why Choose Thrifty in Iceland?

When it comes to exploring Iceland on your terms, Thrifty is your ultimate travel sidekick. Here’s why deal-hunters (like you!) keep coming back for more:

Great rates on brand-new vehicles

We believe affordable doesn’t mean average. At Thrifty, you’ll find new, high-quality vehicles at low prices, perfect for budget-conscious travellers who still want a smooth, reliable ride. No outdated models, no surprise costs—just real value, every time.

Trusted Car Brands You Know and Love

We stock top-tier names like Toyota, Hyundai, KIA, Mazda, and even Land Rover—because confidence behind the wheel starts with cars you trust. Whether you’re after a fuel-efficient compact or a rugged 4×4, our fleet is stacked with vehicles that deliver.

Winter-Ready Cars with Studded Tires

Planning a winter road trip in Iceland? We’ve got your back (and your wheels). Our cars are equipped with high-quality studded winter tires during the cold season, giving you better grip, safer handling, and total peace of mind—even on icy roads and snow-covered mountain passes.

Flexible Pick-Up and Drop-Off Locations

From Keflavík International Airport to downtown Reykjavík and beyond, picking up and returning your rental car is easy and convenient. We’ll get you on the road fast—no detours, no drama.

Go Worry-Free with Our MAX Protection

Travel smart and drive with confidence—our MAX Protection Package is designed to give you total peace of mind from the moment you hit the road in Iceland.

Here’s what makes it a no-brainer:

  • Zero excess
    • That’s right—you won’t pay a króna if something unexpected happens. Whether it’s a dent in a parking lot or a chipped windshield on a gravel road, you’re fully covered. No excess, no hidden fees, no worries.
  • No deposit required
    • Forget tying up your credit card with a hefty deposit. With MAX Protection, you keep your cash where it belongs—in your pocket. More money for hot springs, road trip snacks, or that puffin plushie you’ve been eyeing.
  • One of the best coverage options in Iceland
    • Iceland’s roads can be unpredictable—but your coverage doesn’t have to be. MAX Protection includes one of the most comprehensive insurance packages available for rental cars in Iceland. From ash and sand storms to gravel damage, you’re protected against the elements (and then some).

Peace of mind? Priceless.

Add-Ons That Make Life Easier

Need a GPS, child seat, or extra driver? We offer customizable extras to fit your trip. Whatever your needs, we’ll help you build the perfect rental.

GPS Navigation System

No more guesswork or getting lost in the lava fields! Add a reliable GPS to your rental and explore Iceland like a local. It’s your go-to for finding hidden gems, secret waterfalls, or the quickest route to your next hot spring.

Child and Booster Seats

Travelling with little adventurers? We’ve got you covered. Choose from a variety of child safety seats and booster seats that meet Iceland’s legal requirements and keep your kids safe and comfy throughout the ride.

Extra Driver Option

Want to share the driving with a travel buddy? Add an extra driver to your booking and take turns behind the wheel—it’s the smart way to stay fresh and make the most of those long scenic drives (hello, Golden Circle!).

Winter Travel Essentials

Need ice scrapers, snow brushes, or other cold-weather gear? We’ll make sure your car is ready for whatever Iceland throws your way.

Book Your Iceland Rental Car Today

Ready to roll? Book your rental car in Iceland now and score a great deal on a reliable ride. Smart travellers choose Thrifty – because saving big means experiencing more.